Through visual juxtaposition between a speech bubble and the list on a board in the background, the cartoon challenges those who are in denial of global warming and demonstrates the value of finding a solution to the issue by depicting how beneficial it can be for society. Rather than dwelling on the consequences of doing nothing, Pett’s cartoon solely acknowledges the positive outcomes of creating a healthier planet. Likewise, its approach differs from a stereotypical, fear-invoking advertisement such as independent digital artist Ferdi Rizkiyanto’s hourglass campaign that relies on threatening symbolism and foreboding text to demonstrate its point. In fact, his cartoon takes a unique path on the matter as it concentrates on invoking feelings of hope and responsibility in its audience rather than utilizing the common ‘fear’ factor to elicit an action of change in society. Joel Pett, an editorial cartoonist for the Lexington Herald-Leader, released a political cartoon during the Copenhagen climate change conference in 2009 that challenged the perspective of those who deny or are skeptical of the existence of global warming. Whether you choose to support or oppose the belief that global warming exists, it’s easy to see that creating a more environmentally healthy planet has its benefits.
Imagine cleaner oceans and air, greater sustainability, less resource dependability, and ultimately a healthier planet.
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